Intel's intent of our ad titled "Multiply Computing Performance and Maximize the Power of Your Employees" was to convey the performance capabilities of our processors through the visual metaphor of a sprinter. We have used the visual of sprinters in the past successfully.
Unfortunately, our execution did not deliver our intended message and in fact proved to be insensitive and insulting. Upon recognizing this, we attempted to pull the ad from all publications but, unfortunately, we failed on one last media placement.
We are sorry and are working hard to make sure this doesn't happen again.
Nancy Bhagat Vice President, Director of Integrated Marketing
I hope that last media placement wasn't in Vibe Magazine...
2 comments:
At least they stood up to the plate and said we hit a foul ball. Oh Intel, you are such a behemoth but you make mistakes like the rest of us. Nice find Ollie!
I must admit when I saw the ad on Agency Spy a while ago, I didn't quite get why it was racist... guess I didn't stare too hard at the color of skin.
But perhaps what is more disturbing is that brands believe they have the power to make consumers, aka people, subjicate themselves before the big and almightly "BRAND".
But I guess we should lay off McCann and Intel... they have seen the errors of their way.
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